Audience Development and Film Education
Creative Europe · CREA-MEDIA-2027-AUDFILMEDU
Funding for pan-European projects that develop audiences for European films and offer film education, especially for young people.
What is this call about?
The topic funds pan-European audience development and film education projects that promote European films and audiovisual works, especially to young audiences. Single legal entities or consortia established in Creative Europe participating countries can apply.
What does this call fund?
Scope
The topic, part of the MEDIA strand of the Creative Europe Programme, funds pan-European and innovative projects that build on an evidence-based analysis of audience needs, with a particular focus on young audiences. Projects should increase interest in, knowledge of and access to European films, including film heritage programmes and other audiovisual works, extend pan-European audience reach, and use existing European works for audience development, film education and film literacy.
Activities
- Audience-oriented events.
- Innovative or cross-border film education initiatives.
- Cooperation between film institutions and existing online platforms is encouraged, as is reaching audiences in areas with poorly developed cinema infrastructure.
Applications should present a thorough, evidence-based analysis of audience or market needs, and must set out quantifiable targets and present strategies for environmental sustainability, gender balance, inclusion, diversity and representativeness.
Expected impact
- Greater audience interest in and knowledge of European films, film heritage and other audiovisual works, including videogames and immersive content.
- Stronger pan-European cooperation on innovative audience development and film education, especially through new digital tools.
- Wider pan-European impact and audience outreach, and film education projects across European and non-European territories.
Eligible costs
The grant is budget-based and reimburses actual eligible costs, with unit cost and flat-rate elements: personnel, subcontracting, travel and subsistence, equipment (depreciation), other goods, works and services, and indirect costs at a flat rate of 7% of eligible direct costs. There is no limit on the requested grant amount.
What are the key facts?
- Topic budget
- €7,000,000
- Funding rate
- up to 70%
- Call code
- CREA-MEDIA-2027-AUDFILMEDU
- Programme
- Creative Europe
- Funder
- European Union, Creative Europe Programme (MEDIA strand), managed by the European Education and Culture Executive Agency (EACEA)
- Eligible applicants
- public or private legal entities established in Creative Europe participating countries
- Duration
- normally 24 to 36 months
Who can apply for this call?
- Applicants must be legal entities (public or private bodies).
- They must be established in a Creative Europe participating country: an EU Member State (including overseas countries and territories), or a listed EEA country or country associated to the Creative Europe Programme. International organisations are eligible regardless of country.
- Both single applicants and consortia of at least two beneficiaries (not counting affiliated entities) may apply.
- At least 50% of the films and audiovisual works in the project must come from countries participating in the MEDIA strand.
- Project activities must reach audiences in at least 5 countries participating in the MEDIA strand.
- Financial support to third parties is not allowed.
- Natural persons are not eligible, except self-employed sole traders; EU bodies other than the Joint Research Centre cannot take part.
- Entities subject to EU restrictive measures or EU conditionality measures are excluded.
Check your eligibility and how your project fits
In your free account, we check the eligibility conditions against the call documents for your organisation and assess how well your project fits this call.
When is the deadline?
2 March 2027 (117 days)
2 March 2027, 17:00 CET (Brussels), single-stage submission. The call document describes the timetable as indicative and the call as subject to the adoption of the EU budget for 2027.
Interested in this call? Summary written with AI from the official call documents. Details can differ, so check the official call page before you apply. Read the official call documents before you decide. The official text is always binding.
Source: EU Funding & Tenders Portal and the official call documents. Official call page Last updated 6 October 2026.